I understand the struggle. I understand feeling like you’re all alone and the big broadcasters are getting bigger but you don’t seem to be growing. You constantly wonder why you’re not doing as well as them. You feel like you deserve the recognition that they get. You should have what they have, or at least a fraction of it. It makes perfect sense to feel this way, and I talked about it in my latest Twitch 101 a little bit.
Sure, there could be better avenues for smaller broadcasters to get more exposure and recognition on Twitch. It’s an extremely saturated market and it is very hard to be seen in this market. It is an absolute pain in the ass trying to make it on twitch. Twitch could definitely offer better options for smaller broadcasters and could absolutely open up a little more to smaller broadcasters. But just because they don’t do that currently, doesn’t mean they hate their smaller casters.
The twitch “top broadcasters” program is a nod in the right direction for twitch acknowledging the people that are the most influential, work the hardest, have tasted success and continue to grow, and are there everyday. It could absolutely be better for smaller broadcasters, but it doesn’t have to specifically empower you to be a good thing for others.
For what we know right now, you get a jacket and a “you’re doing great!” from Twitch. If you’re telling others that, THAT is what you need to be successful…..
The “unfortunate” thing is that the only person that will bring you your success; Is you.
Stop comparing yourself to others and start focusing on you. The more you continue to resent Twitch and the bigger broadcasters you look up to, the more you squander your potential success. The fact that you have the ability to broadcast technically-infinite content is such an incredible thing, and you throw it away by wishing you were someone else.
Just because you press “Go Live”, doesn’t mean you are going to get viewers. Go out there, work hard and network with people of every walk of life. Start a twitter, make friends, invite them to watch you. If they don’t watch you, invite more friends. Start a facebook, start a tumblr, make friends IRL that watch Twitch. Make friends in chat rooms, go on forums, play multiplayer games with friends.
Do. Whatever. It. Takes.
No, Twitch can’t support you. There are 1.5 Million unique broadcasters on the site and I’m willing to bet the smallest fraction of that are live every single day or close to that for a good amount of time, putting in hard work. The unfortunate truth is that becoming a ‘top broadcaster’ takes more than just a few hours of broadcasting when you’re off work, twice a week. It takes more than a few weeks of playing ARK: Survival or the next biggest game that’s out there. It takes YEARS and it takes dedication, luck, skill, lack of sleep and a little more luck. For those broadcasters you look up to, the ones that absolutely WILL get that award? It’s a business, not a hobby. The best world is where they can make it both. Some make it in a week, some make it in 4 weeks, some make it in 4 months, and some make it in years.
Instead of complaining that the award isn’t catered to you, you could be working towards that award. You could be thinking to yourself that you might not make it this July, but you’ll try your hardest to make it in January. Instead of complaining that you aren’t getting new viewers, you could be engaging your current viewers.
If your channel isn’t doing well, don’t get discouraged, don’t give up, don’t get angry. Get out there, do something about it. Work harder, network better, always realize that you can improve as a broadcaster and put even more time in. There are absolutely incredible examples of people that have surfaced from the “unknown” lately on Twitch, you could be one of them. Keep working harder.