Hi everyone! Here is the fifth post in the Twitch 101 series. These series once again are hugely supported by my Patreon, so be viewer or else, support is always appreciated. Regardless, these will continue to come for free for aspiring broadcasters and the like.
Again, these posts will be geared and focused on helping you, or people you know, with the knowledge I have. These posts are not designed to get you a six figure salary from Twitch. They are to help you overcome roadblocks, be a better broadcaster, learn things you didn’t know and help yourself.
When I started 4 years ago on Justin.Tv I was determined, I was hungry, I was 17 and wanted to make it. I fought everyone in my way that I could that didn’t believe me; I was going to make it. My constant obsession with success caused me to be over-focused, something that I’ve talked about in a previous Twitch 101.
One thing that I constantly focused on however were my numbers. As a broadcaster, you gauge the success of your channel by your numbers. The data sitting right there in front of you that you can look at, that you think gives you a representation of exactly how well you are doing. You have a goal: You want to reach x by y.
But what if you don’t reach your goal?
I wrote a post near a year ago now about this topic but it’s always something I can come back to because it means a lot to me. I’ve struggled with the constant push for numbers and I’ve been in the depression that it causes when you don’t reach your goals. You want 100 viewers for a partnership, but you can’t reach 100 viewers no matter how hard you try. You focus so hard on that number 100 that you feel like a failure, you feel like a let down, you feel like you aren’t good enough. You discard any notion that you might be doing well currently and you immediately start to become trapped by this need to reach this goal.
Recently I hit 1000 subscribers, it was a milestone for me. It was a dream for the longest time. It was the goal in my mind all along. I hit 1000 and I had no fucking clue what to do.
It’s great to have goals, it’s not so great to have plateaus. What happens after you reach 100 viewers? What happens after you reach the partnership? Do you push for 200? Do you idle and be complacent with what you have? Is your success only defined by the next number, or is it defined by your previous accomplishments and goals you’ve reached?
Your numbers do not define you.
You don’t “Only get 10 viewers”. You don’t “Only get 100 viewers”. Those 10, 100, 1000 people watching are people. Human beings on the other side of the screen that are devoting their time, or giving their time — So generously, might we forget — to you. When you define yourself by your numbers you also define your viewers. You show them that they are great, but they could be better. It’s important to drive yourself and drive your broadcast to bigger and better heights, but it’s also important to not measure your success on just a number on a screen.
There is nothing stopping anyone from being successful right now on Twitch, because success is defined in much more than just a milestone of how many people have watched, followed, or are watching. There is so much more to Twitch than just a number.
Define success for yourself: How many reactions did you get from your chat, Did you gain a new regular today, Did you connect with a viewer and make them feel welcome, Do you feel like you’ve improved, What could you do better? Small successes add up quickly.
It’s hard to see your viewercount rise and drop, but it can be doubly so if you don’t understand why it’s dropped. If you can’t discern or think logically why your viewcount, subcount, etc has fallen or isn’t rising; stop looking at it. It could absolutely be because you aren’t entertaining in that moment. But it isn’t because you aren’t entertaining at all.
It could be a timezone issue, it could be that another broadcaster came online, it could be that they just simply had to go. There are so many variables to why someone can’t watch or won’t watch. Most of the time it is too easy to blame yourself and spiral.
If your only goal is to make that number rise, your viewers are going to see it.
It sounds lame, it sounds corny and condescending; But have fun. It works. Everyone has a different goal for their broadcast, goals are good. But if you constantly judge your own worth and your viewers worth by that number on the screen you will hurt yourself.
When you have fun, when you take the best part of your personality and turn it up to 11, people will notice. Your sincere and genuine enthusiasm will be absolutely infectious like a good smile or a babies laugh. If you’re an aspiring broadcaster, don’t treat it like a business in your first days. Please. Just go along for the ride, just have the best time you can have.
Your numbers do not define you. You are only as entertaining as you want to be. Goals are only stepping stones.
Thanks for reading!
*This is just a sincere opinion of mine, and not a “proper way to broadcast”. None of these posts are, but I want to re-iterate that for this post. If you’re a numbers driven person, you do you. But don’t let those numbers control your every interaction, decision, motivation and your worth in the beginning.
If you enjoyed this or found this helpful please share it, and let me know in the comments! Alternatively if you have anything to add to the discussion or think an edit should be made.
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